Babies love bright primary colours. Identifying colours helps establish the neural pathways in the brain, by stimulating these pathways through touch, sight and sound we create an ideal sensorial environment which helps form a crucial part of the infant´s brain development. Sensory play lays an essential foundation for learning skills later in the child´s development. Look at how much the babies enjoy giving the building blocks their colour name and how later the toddler can easily identify a wide range of colours. Simply genius!